So when is it okay to use lorem ipsum? First, lorem ipsum works well for stagin. It's like the props in a furniture store-- Filler text makes it look like someone is home. The same WordPress template might eventually be home to a fitness blog, a photography website, or the online journal of a cupcake fanatic. Lorem ipsum helps them imageine what the lived-in website might look like. Second, use lorem ipsum if you think the placeholder text will be too distracting. For specific projects, collaboration between copywriters and designers may.